Your Journey of Discovery Through the Module Essay Example

Your Journey of Discovery Through the Module Essay Write a critical reflective essay (1000 words) on your journey of discovery through the module, set within the context of the learning outcomes. In particular, describe how the course challenged your thinking, brought to you new and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed Marketing Design Innovation ?A CLOSER LOOK AT CUSTOMER NEEDS AND WANTS Customers, consumers and clients. Product and Service Functionality. Product and Service Dependence. Product and Service Performance. Distinction between Want and Need, from the Perspective of Perception, Ownership and Use. Serqual Model: Service quality gap model: Distinction between wants and needs: ?ROLE OF COMMUNICATION AND BRANDING IN NEW PRODUCT DEVELOPMENT: Product and Service Value Branding, Brand Value and Competitive Advantage Marketing Communications Projection of Ideas and Concepts to Target Markets Poster’s value Chain: The primary activities are: Inbound logistics Marketing and sales The secondary activities are: Procurement ,Technological ,Human resource management Firm’s Service value Chain: Respect, Personalise, Advocacy, Care ,Attention http://ecorner. stanford. edu/authorMaterialInfo. html? id=2880 Branding: Objectives of Good Branding: Benefits of Branding: Brand value Creating Brand value Competitive Advantage: How brand leads to Competitive Advantage: Instances where brands not creating Competitive Advantage: Target Market: Market Segmentation, Advantages of segmentation (Source: Doyle, 1994) Segmenting Consumer Markets Geographic segmentation Demographic segmentation Psychographic segmentation Behavioral segmentation Strategies to reach target Markets: Marketing Communication Mix: Five groups of promotional tools: Advertising Public Relations Sales Promotions Direct marketing We will write a custom essay sample on Your Journey of Discovery Through the Module specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Your Journey of Discovery Through the Module specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Your Journey of Discovery Through the Module specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Personal Selling ?DESIGN PROCESS AND PRINCIPALS OF PRODUCT AND SERVICE DESIGN The introduction to Design The main Principals of product and service design Engineering design focuses on the function of a product. That is, whether or not it will perform mechanically, electrically, thermally, etc. On the other hand, industrial design addresses the form of the product. That is, it focuses on aspects such as the product’s shape, colour, decoration, packaging, style and image. In very general terms, engineering design aims to make the product work; industrial design aims to make it sell.

Sports Writing as a Form of Creative Nonfiction

Sports Writing as a Form of Creative Nonfiction Sports writing is a form of journalism or creative nonfiction  in which a sporting event, individual athlete, or sports-related issue serves as the dominant subject. A journalist who reports on sports is a sportswriter (or sports writer). In his foreword to  The Best American Sports Writing 2015, series editor Glenn Stout says that a really good sports story provides an experience that approaches the book experience- it takes you from one place youve never been before and by the end leaves you in another place, changed. Examples and Observations: The best sports stories are based not on interviews but on conversations- conversations with people who are sometimes reluctant, sometimes in the orneriest mood, often not the most glib or polished conversationalists.(Michael Wilbon, Introduction to The Best American Sports Writing 2012. Houghton Mifflin Harcourt, 2012)W.C. Heinz on Bummy DavisIts a funny thing about people. People will hate a guy all his life for what he is, but the minute he dies for it they make him out a hero and they go around saying that maybe he wasnt such a bad guy after all because he sure was willing to go the distance for whatever he believed or whatever he was.Thats the way it was with Bummy Davis. The night Bummy fought Fritzie Zivic in the Garden and Zivic started giving him the business and Bummy hit Zivic low maybe 30 times and kicked the referee, they wanted to hang him for it. The night those four guys came into Dudys bar and tried the same thing, only with rods, Bummy went nuts again. He flattened the first one and then they shot him, and when everybody read about it, and how Bummy fought guns with only his left hook and died lying in the rain in front of the place, they all said he was really something and you sure had to give him credit at that. ...(W.C. Heinz, Brownsville Bum. True, 1951. Rpt. in What A Time It Was: The Best of W.C. Heinz on Sports. Da Capo Press, 2001) Gary Smith on Muhammad AliAround Muhammad Ali, all was decay. Mildewed tongues of insulation poked through gaps in the ceiling; flaking cankers pocked the painted walls. On the floor lay rotting scraps of carpet.He was cloaked in black. Black street shoes, black socks, black pants, black short-sleeved shirt. He threw a punch, and in the small towns abandoned boxing gym, the rusting chain between the heavy bag and the ceiling rocked and creaked.Slowly, at first, his feet began to dance around the bag. His left hand flicked a pair of jabs, and then a right cross and a left hook, too, recalled the ritual of butterfly and bee. The dance quickened. Black sunglasses flew from his pocket as he gathered speed, black shirttail flapped free, black heavy bag rocked and creaked. Black street shoes scuffed faster and faster across black moldering tiles: Yeah, Lawd, champ can still float, champ can still sting! He whirled, jabbed, feinted, let his feet fly into a shuffle. Hows that for a sick man? he shouted. ...(Gary Smith, Ali and His Entourage. Sports Illustrated, April 25, 1988) Roger Angell on the Business of CaringI am not enough of a social geographer to know if the faith of the Red Sox fan is deeper or hardier than that of a Reds rooter (although I secretly believe that it may be, because of his longer and more bitter disappointments down the years). What I do know is that this belonging and caring is what our games are all about; this is what we come for. It is foolish and childish, on the face of it, to affiliate ourselves with anything so insignificant and patently contrived and commercially exploitative as a professional sports team, and the amused superiority and icy scorn that the non-fan directs at the sports nut (I know this look- I know it by heart) is understandable and almost unanswerable. Almost. What is left out of this calculation, it seems to me, is the business of caring- caring deeply and passionately, really caring- which is a capacity or an emotion that has almost gone out of our lives. And so it seems possible that we have come to a t ime when it no longer matters so much what the caring is about, how frail or foolish is the object of that concern, as long as the feeling itself can be saved. Naà ¯vetà ©- the infantile and ignoble joy that sends a grown man or woman to dancing and shouting with joy in the middle of the night over the haphazardous flight of a distant ball- seems a small price to pay for such a gift.(Roger Angell, Agincourt and After. Five Seasons: A Baseball Companion. Fireside, 1988) Rick Reilly on the Pace of Play in BaseballThings that nobody reads in America today:The online legal mumbo jumbo before you check the little I Agree box.Kate Uptons resume.Major League Baseballs Pace of Play Procedures.Not that baseball games dont have a pace. They do: Snails escaping a freezer.Its clear no MLB player or umpire has ever read the procedures or else how do you explain what I witnessed Sunday, when I sat down to do something really stupid- watch an entire televised MLB game without the aid of a DVR?Cincinnati at San Francisco was a three-hour-and-14-minute can-somebody-please-stick-two-forks-in-my-eyes snore-a-palooza. Like a Swedish movie, it might have been decent if somebody had cut 90 minutes out of it. Id rather have watched eyebrows grow. And I should have known better.Consider: There were 280 pitches thrown and, after 170 of them, the hitter got out of the batters box and did ... absolutely nothing.Mostly, hitters delayed the proceedings to kick imaginary dirt o ff their cleats, meditate, and un-Velcro and re-Velcro their batting gloves, despite the fact that most of the time, they hadnt even swung. ...(Rick Reilly, Play Ball! Really, Play Ball! ESPN.com, July 11, 2012) Research and Sports WritingAthletes will tell you that games are won or lost in practice. Sports writers will tell you the same thing about stories- the key work is doing research before a game. The reporter tries to find out all she can about the teams, the coaches, and the issues hell be covering. Sports writer Steve Sipple comments, Background is the one time I dont have to worry about asking the right questions. Its the one time when Im able to relax and have fun while I familiarize myself with an athlete or issue.(Kathryn T. Stofer, James R. Schaffer, and Brian A. Rosenthal, Sports Journalism: An Introduction to Reporting and Writing. Rowman Littlefield, 2010)